Comments on: 2 sales mistakes: pitching wholesale buyers by email

By: Fashion Incubator » How designing is like writing

Fashion Incubator » How designing is like writing — Thu, 16 Jun 2011 22:51:36 +0000

[...] First is a bit of humor. Janet Reid, Literary Agent, says this video is the best example she’s ever seen of how to pitch an agent. Or rather, you first get to see how not to pitch an agent. I can’t count how many designers have pitched me exactly like the bad examples. You can’t pitch a service provider, sales rep or buyer the way you would a consumer. Here are better suggestions. [...]

By: Fashion Incubator » How not to market ArtWear

Fashion Incubator » How not to market ArtWear — Thu, 10 Feb 2011 01:17:29 +0000

[...] connotation can arise due to confusion and conflict between marketing vs selling strategies. As I mentioned before, designers pitch to a buyer the same way they pitch to a consumer and it doesn’t work (follow [...]

By: Returns policies for defective goods

Returns policies for defective goods — Thu, 11 Feb 2010 20:17:04 +0000

[...] policies. It’s a problem to graft consumer expectations into wholesale. Designers who use email to pitch buyers with a big song and dance (brand story blah blah blah) are similarly guilty. It’s easy to [...]

By: sarah

sarah — Mon, 08 Feb 2010 05:50:41 +0000

I made some of the mistakes and some of the better practices. Not bad for a first time. I try to do my homework on this stuff and get advice where I can. I emailed in waves as my understanding evolved so I could rework my correspondence. Guess it’ll go through another round of hacking…Thanks for another amazing post!

By: Unintended consequences of online sales

Unintended consequences of online sales — Thu, 04 Feb 2010 00:11:18 +0000

[...] an online retailer. She was complaining about the lousy emails she gets from sales reps (shades of 2 sales mistakes: pitching wholesale buyers by email). The pictures included are too small and few emails provide links to better photos (hint). When a [...]

By: Rachel

Rachel — Fri, 09 Oct 2009 23:43:16 +0000

I just found this site and it’s fantastic! On Thursdays I put together a Roundup of links for handmade business owners and I’ve found a few articles on here that people can learn quite a bit from. I’ll be linking and subscribing.

By: Julie Carr

Julie Carr — Wed, 07 Oct 2009 21:23:59 +0000

I am about to send out some email pitches to buyers and printed this article for reference. Great job – thanks.
Julie Carr

By: Tracy Young

Tracy Young — Mon, 05 Oct 2009 01:54:09 +0000

Brutally honest and greatly appreciated. As I create a new line that I intend to wholesale this is just the information that I need. Thank you.

By: Carrie Bell

Carrie Bell — Sat, 03 Oct 2009 11:36:43 +0000

This is such useful information. Appreciate the honesty, and learning what wholesalers really want to read in an email.
Thanks,
Carrie

By: Andrea Densley

Andrea Densley — Fri, 02 Oct 2009 22:51:38 +0000

Wonderful information, Kathleen. I love it when you give such clear examples, this will be very helpful.
Andrea D.