Finally we come to the end of the series (see parts one, two, three, four and five as needed) analyzing the average business plan I get. Remember, this plan is typical. Today’s entry continues where we left off at the…

I think perhaps your liberal bias is showing. I didn’t read this as racist at all. I live in Kentucky, the home of much white poverty.

I thought his goal was rather refreshing, in that I am tired of lines that always seem to be marketed to trust fund babies and other people with money to burn. Like J. Crew.

The thing that depressed me the most though is the part about shopping being a stress reliever. I’ve heard it described as a hobby too.

I assume in this plan, eveningwear means “little silky camisoles with skinny straps”.

This entire paragraph makes me cringe! It smacks of Waspish elitism that borders on outright racism. Does this fellow see himself as the Great Manufacturing Bwana (or Jefe) bringing low-cost clothes to the unwashed masses? And do they also get a lesson in which fork to use?

And exactly what “environment” does he imagine his potential retail buyers have grown up in? Being poor does not equal being uncultured or uneducated and even those people who don’t have to worry about getting behind on the rent like a bargain once in a while.

I don’t get the point of all the palaver except that perhaps he believes more pages to the plan is impressive in and of itself.
Is it too naive to simply state what garments you intend to make, how much they’ll cost, what the profit margin is, and where you hope to sell them? Okay, maybe a little more elaboration than that but, c’mon, describing your market as “citizens of lower socio-economic regions” (does he mean, perhaps, the Ukraine? That’s a region. So is East L.A., I suppose…..) is about as racist and condescending as it gets!

Can we please tell this guy to get over himself?