Comments on: Berlei and history of sizing http://www.fashion-incubator.com/archive/berlei_and_history_of_sizing/ How to start a clothing line or run the one you have, better. Sat, 11 Feb 2012 22:49:13 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Babette http://www.fashion-incubator.com/archive/berlei_and_history_of_sizing/comment-page-1/#comment-4934 Babette Sun, 22 Oct 2006 23:06:55 +0000 http://www.fashion-incubator.com/2006/10/berlei_and_history_of_sizing/#comment-4934 I'd forgotten about the Berlei sizing study in the 20s. The sad thing is that Australia didn't continue in this manner. The next sizing study in Australia didn't happen until the 1940s and when it did happen, it was done by a women's magazine rather than manufacturing or government. They asked readers to send in their measurements. So every measurement was taken differently, with measuring tapes which may or may not have been accurate, with any allowances for vanity individual measurerers may have wanted. Nevertheless the results were used for decades. Happy to report that Adelaide Uni is undertaking a study with some rigor to improve the situation. I’d forgotten about the Berlei sizing study in the 20s. The sad thing is that Australia didn’t continue in this manner.

The next sizing study in Australia didn’t happen until the 1940s and when it did happen, it was done by a women’s magazine rather than manufacturing or government. They asked readers to send in their measurements. So every measurement was taken differently, with measuring tapes which may or may not have been accurate, with any allowances for vanity individual measurerers may have wanted. Nevertheless the results were used for decades.

Happy to report that Adelaide Uni is undertaking a study with some rigor to improve the situation.

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