Comments on: Consignment policies http://www.fashion-incubator.com/archive/consignment_policies/ How to start a clothing line or run the one you have, better. Fri, 19 Mar 2010 22:23:51 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: oni http://www.fashion-incubator.com/archive/consignment_policies/comment-page-1/#comment-18925 oni Fri, 23 Oct 2009 04:49:45 +0000 http://www.fashion-incubator.com/2006/09/consignment_policies/#comment-18925 in response to Shirleys message above. If one is only starting out with a small line, is a trunk show still the best option? Is seven pieces enough to get a considerable amount of sales? And wouldn't all the customers look at each other and notice they are buying the same things? in response to Shirleys message above. If one is only starting out with a small line, is a trunk show still the best option? Is seven pieces enough to get a considerable amount of sales? And wouldn’t all the customers look at each other and notice they are buying the same things?

]]> By: Shirley Willett http://www.fashion-incubator.com/archive/consignment_policies/comment-page-1/#comment-4675 Shirley Willett Wed, 27 Sep 2006 13:57:15 +0000 http://www.fashion-incubator.com/2006/09/consignment_policies/#comment-4675 Like Kathleen, I tell my proteges not to sell by consignment, especially if you are just beginning. It gives you a bad mark for future selling potential. Of course its difficult to sell to retailers today. So many don't know what will sell themselves, both big stores and small boutiques. They want some proven history to feel assured themselves. The best way to get started selling is DIRECT TO CONSUMERS. The reason is that no young start-up truly knows what the consumer wants, and this is the best learning any designer can get. Trunk shows at a hotel are good, or a home party with the host inviting guests. Let them honestly tell you what they feel about your designs. In the 1960s I took a group of students to New York to see Oscar de la Renta. They will never forget what he said to them. "My customers taught me how to design." I'm just starting a blog, "Fashion Solutions" <a href="http://fashionsolutions.blogspot.com/" rel="nofollow">http://fashionsolutions.blogspot.com/</a> Please see my "FAMOUS SUEDE EVENING GOWN". I probably won't be talking much about marketing, bevause I believe a designer should work to get a GREAT FASHION PRODUCT first. My emphasis is ENGINEERING DESIGN, and I love to answer questions. I'll be emailing Kathleen because I want to work more with you. Perhaps put this comment up on my blog and suggest people read more here? Thanks so much for your great blog, Kathleen. Shirley Willett Like Kathleen, I tell my proteges not to sell by consignment, especially if you are just beginning. It gives you a bad mark for future selling potential. Of course its difficult to sell to retailers today. So many don’t know what will sell themselves, both big stores and small boutiques. They want some proven history to feel assured themselves.

The best way to get started selling is DIRECT TO CONSUMERS. The reason is that no young start-up truly knows what the consumer wants, and this is the best learning any designer can get. Trunk shows at a hotel are good, or a home party with the host inviting guests. Let them honestly tell you what they feel about your designs. In the 1960s I took a group of students to New York to see Oscar de la Renta. They will never forget what he said to them. “My customers taught me how to design.”

I’m just starting a blog, “Fashion Solutions”
http://fashionsolutions.blogspot.com/ Please see my “FAMOUS SUEDE EVENING GOWN”. I probably won’t be talking much about marketing, bevause I believe a designer should work to get a GREAT FASHION PRODUCT first. My emphasis is ENGINEERING DESIGN, and I love to answer questions. I’ll be emailing Kathleen because I want to work more with you. Perhaps put this comment up on my blog and suggest people read more here?

Thanks so much for your great blog, Kathleen.

Shirley Willett

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