Comments on: Costs of intellectual property protection

By: Josh

Josh — Tue, 07 Feb 2006 03:16:40 +0000

I’ve heard this said about alexa.com but I still like it. And yes the information often takes a while to update and it’s not always accurate but it’s good to use as a half-guessing guide. I really don’t like google rankings because it’s not very user friendly and it ranks you in keywords. So say bvfonts.com for instance is in position 33 for “fonts”, but that doesn’t really tell me about the entire web. I get satisfaction looking at the numbers go up and down at alexa, even if they are off. Alexa is like the stock market of the web.

By: christy fisher

christy fisher — Tue, 07 Feb 2006 02:39:28 +0000

There is no such thing as “basic copyright”.
One copyright or patent does not cover everything.
This is what the article is all about. The fabric copyright is for the fabric only. That fabric could be used to make a dress, upholster a car, etc. etc. and it would use the same copyright…but the Logo itself(WWD)is a trademark
Why does it cost more? For that you will have to ask a lawyer. I am only repeating what WWD had in their article.
Kathleen will go into more detail on this soon.

By: Jess

Jess — Tue, 07 Feb 2006 02:11:35 +0000

Why does it cost more for the fabric copyrights? Wouldn’t that be just a basic copyright?

By: christy fisher

christy fisher — Tue, 07 Feb 2006 01:54:57 +0000

Here is a more detailed explanation of why the WWD bag has so many logo examples and how they used the bag to explain (especially to young designers) how expensive intellectually copyright and trademark protection can be and the difference between each:

WWD Logo (the big gold charm thing) Trademark: cost:$1000-$2000 per trademark

WWD Fabric: Copyright: $200-$800 each

Overall look of bag and shape: Design Patent: $2000-$8000

Clasp of bag: Utility Patent: $6000- $10000

Basic filing fees:
Trademark: $375 Searches: $150-$500

Design Patent: filing $200 search $100 exam $130

Utility patent: filing $300 search $500 exam $200

Now these costs are just for ONE BAG..so if you have 4 or 6 bags in a line that you want to protect then you are putting out major beaucoup bucks for that experience.

By: Kathleen

Kathleen — Mon, 06 Feb 2006 22:25:10 +0000

Thanks for the compliment Josh!
A word about Alexa…it’s bogus! In order to get real tracking on your stats, you have to load their script on all your pages -and I haven’t and I won’t either. I’ve done searches on affected keywords and they rank totally bogus sites (link farms etc) higher than mine. The number of links they list for me is what, zero? And I know that’s not right, lol. Google, Yahoo, MSN and technorati list me a lot higher in the rankings. Alexa’s been oversold and I’m not the only one who’s been saying that. A lot of webmasters won’t load their script either. It’s invasive.

By: Josh

Josh — Mon, 06 Feb 2006 22:04:42 +0000

This is out of context but I wanted to congratulate you on being 301,000 of the web this week at alexa.com. I like to keep tabs on the ratings of my fave sites and have seen the ratings go up and up each week.
http://www.alexa.com/data/details/?url=fashion-incubator.com

It’s a testament to the need of information that you provide.

By: christy fisher

christy fisher — Mon, 06 Feb 2006 20:55:55 +0000

I read the article in WWD.. they designed that particular bag just for the article and they broke down the different components of each logo section into costs, etc…so there is a reason you have all the logos on that particular bag.

By: Jess

Jess — Mon, 06 Feb 2006 20:41:13 +0000

Couldn’t they have fit atleast one more logo on there? Then, of course after the bag was released they’d have legal fees fighting to protect it but really if you think about it, if your a famous name how many bags would they need to sell to make their money back? About 5 to 10!