Fabric trashing …or stashing?
Definitely OT but too funny not to share, I got a PR piece this morning from Shani Wright who says in part:
The average American purchases approximately 70 pounds of fabric per year, with 85 percent ending up in landfills, according to the Institute for Local Self-Reliance.
Albeit out of context, I bust a gut every time I read that line. Throw out my stash? What sane person throws out their stash? Some of us have collections we’ve gone to great pains, distance and considerable expense to have amassed for years. Like wine, fabric must be properly aged before use. Heh. I don’t know that I’ve thrown out 70 pounds of fabric -in my lifetime- and I have the storage containers, boxes, shelving and plastic bags to prove it (she squeaks).
To recompense Shani for the hearty belly laugh, I’ve included her entire press piece below the fold. It’s a pitch for the new Project Runway home sewing machine series manufactured by Brother (if you want to save yourself a click). Maybe they’re good? I don’t know. Brother does have an excellent reputation in industrial sewing machines. It’s a fairly prestigious brand among industrials so with rare exception (mostly badly used equipment), you can buy them with confidence. Parts are widely available and they’re readily modified and repaired so (in my experience) total cost of ownership constitutes good value. Marguerite reminds me to tell you to spring for the servo motor. You’ll never go back.
Good Morning -
In an era where “I want more” is a cultural mantra, levels of over-consumption has risen to alarmingly high new levels. The average American purchases approximately 70 pounds of fabric per year, with 85 percent ending up in landfills, according to the Institute for Local Self-Reliance. In protest, a new generation of eco-friendly fashion-lovers are finding ways to fight against “waste couture” – disposable, inexpensive apparel designed to satisfy one’s quick fashion needs. Eco-friendly trendsetters are modifying old t-shirts into a tote or refashioning worn-out denim into a miniskirt, and re-interpreting classic, would-be-throwaways into the hottest looks to stay eco-fashionable.
Brother International, a leading supplier of home sewing and embroidery machines is providing a “Project Runway” series of machines that empowers the environmentally-conscious to stay on trend. Thanks to these easy-to-use sewing and embroidery machines, fashion doesn’t have to come at the cost of Mother Earth. Taking home-sewing to a new, fashion-forward level, Brother’s “Project Runway” series makes it fun and easy to reconstruct, embellish and refurbish clothing that would have once gone to waste.
Please see below for additional information surrounding Brother International’s “Project Runway” series of sewing and embroidery machines. Let me know if you would like further information or high-resolution images.
Thanks and best,
Brother International Corporation Celebrates Official Project Runway License with Limited Edition Sewing Machines
BRIDGEWATER, NJ—Brother International Corporation is an official licensee of the Emmy-nominated fashion reality television show Project Runway. To highlight this achievement, Brother is introducing an exclusive, limited edition series of Project Runway sewing machines to its extensive line of sewing, embroidery and quilting products. These new Project Runway Limited Edition machines—the limited edition versions of the Innov-ís 40 and the Innov-ís 80—are branded with the Project Runway logo and are available to consumers at Authorized Brother Innov-ís dealers, just in time for the anticipated season premiere broadcast of Project Runway Season 5.
One of the first to create a little fashion magic on a limited edition Project Runway machine was Project Runway Season One alum Austin Scarlett. “The Project Runway sewing machines from Brother are perfect tools for creating your own holiday magic at home. What a wonderful gift for any aspiring fashion designer, any home decorator or anyone with a creative streak. The machines are so easy to use—they are perfect for a beginner yet specialized enough for the most ambitious design project,” said Scarlett. Having gained recognition and praise for his sophisticated and striking designs on Bravo’s Project Runway, Scarlett now wields his creative talents at the helm of bridal house KENNETH POOL.
“Brother has aligned itself with this fashion-oriented, hip brand to appeal to a new generation of designers who are inspired to create and design like those on Project Runway,” says Dean F. Shulman, senior vice president of Brother and head of the company’s Home Appliance Division. “The Limited Edition Innov-ís 40 and Innov-ís 80 computerized sewing machines are perfect to carry the Project Runway mark; they are affordable, easy to use and feature-packed for both the beginning designer and the advanced sewer,” he says.
Stay tuned this season to see where these new Project Runway Limited Edition sewing machines take the fashion, sewing and embroidery world. Prices start around $300. These new, inspiring sewing machines have just hit the runway at participating Authorized Brother Innov-is Dealers, timed perfectly for the gift-giving season.
About Brother International Corporation
Brother International Corporation has earned its reputation as a leading supplier of innovative products for the home sewing enthusiast. Through a growing network of sewing machine dealers and retail outlets nationwide, Brother offers a full line of home sewing machines, from basic to top-of-the-line sewing and embroidery machines. The company is recognized for its high-quality, state-of-the-art machines and accessories, offering ease of use and flexibility at affordable prices.
Brother is a wholly owned subsidiary of Brother Industries Ltd. With worldwide sales approaching $5 billion, this global manufacturer was started almost 100 years ago by sewing fanatics.
Brother offers a diversified product line that includes fax machines, Multi-Function Center® machines, P-touch® Labeling Systems and both color and mono laser printers for home, office and industry.
Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas, from Canada to South America. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters in Bridgewater, New Jersey, Brother has facilities in California, Illinois, Massachusetts and Tennessee, as well as subsidiaries in Ohio, Canada, Brazil, Chile, Argentina and Mexico. For more information you can visit the website at www.brother.com.
About Project Runway
It’s “sew” time. Project Runway, the seven-time Emmy-nominated series including three for outstanding competitive reality series, provides budding designers with an opportunity to launch their careers in fashion. The wildly successful competition reality series has proven to be one of television’s most talked about shows. Each season, a group of talented fashion designers selected from thousands of hopefuls compete in creative challenges for the once-in-a-lifetime opportunity to show at New York’s Fashion Week. Supermodel Heidi Klum heads a panel of industry luminaries, including top women’s and menswear designer Michael Kors and Elle Magazine fashion director Nina Garcia, who will serve as judges and industry mentors charged with selecting and molding the budding designers. Tim Gunn, chief creative officer at Liz Claiborne, Inc., will act as mentor to the contestants through each of their challenges.
The Weinstein Company and Miramax are co-producing the show through their co-financing agreement. The Weinstein Company is the lead studio and is handling worldwide distribution. Project Runway is executive produced by Dan Cutforth, Jane Lipsitz and Rich Bye of Magical Elves (Project Greenlight, Last Comic Standing, Top Chef). Heidi Klum, Desiree Gruber and Jane Cha of NYC-based Full Picture also executive produce the series. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company. For more information, please visit www.projectrunway.com.
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