Comments on: Global ECO Show review: Naturally Bamboo http://www.fashion-incubator.com/archive/global_eco_show_review_naturally_bamboo/ How to start a clothing line or run the one you have, better. Thu, 11 Mar 2010 22:17:24 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Anna http://www.fashion-incubator.com/archive/global_eco_show_review_naturally_bamboo/comment-page-1/#comment-9628 Anna Mon, 05 May 2008 08:00:06 +0000 http://www.fashion-incubator.com/2008/02/global_eco_show_review_naturally_bamboo/#comment-9628 I think if you started by introducing fabrics that have % of bamboo, your name will still fit and then if you come up with fabrics that are not bamboo give it a "collection" name. I think if you started by introducing fabrics that have % of bamboo, your name will still fit and then if you come up with fabrics that are not bamboo give it a “collection” name.

]]> By: Jennifer E. http://www.fashion-incubator.com/archive/global_eco_show_review_naturally_bamboo/comment-page-1/#comment-9627 Jennifer E. Fri, 29 Feb 2008 20:15:57 +0000 http://www.fashion-incubator.com/2008/02/global_eco_show_review_naturally_bamboo/#comment-9627 I second Alison's comment on the migration to a different name over time. Not sure if man would like to buy a shirt made by "April Fermite" So I might choose a different generic name for the company. I think good that looking at expanding the line to include other fibers or processes than bamboo. I am myself am not found of recycled pop bottle fabrics because of an article I read in the Atlantic Monthly back in 1999 or 2000 about how the PETE was brittle and made polyester dust. Like the Eco2Cotton concept, I also remember some company that was recycling cotton and polyester fiber waste from spinning to make cotton goods. Hmmm I guess when I have time i have to find that binder again of articles. I second Alison’s comment on the migration to a different name over time. Not sure if man would like to buy a shirt made by “April Fermite” So I might choose a different generic name for the company.
I think good that looking at expanding the line to include other fibers or processes than bamboo. I am myself am not found of recycled pop bottle fabrics because of an article I read in the Atlantic Monthly back in 1999 or 2000 about how the PETE was brittle and made polyester dust. Like the Eco2Cotton concept, I also remember some company that was recycling cotton and polyester fiber waste from spinning to make cotton goods. Hmmm I guess when I have time i have to find that binder again of articles.

]]> By: Alison Cummins http://www.fashion-incubator.com/archive/global_eco_show_review_naturally_bamboo/comment-page-1/#comment-9626 Alison Cummins Tue, 26 Feb 2008 22:51:43 +0000 http://www.fashion-incubator.com/2008/02/global_eco_show_review_naturally_bamboo/#comment-9626 Kathleen has had a couple of posts about names, or maybe a post and a book chapter, I don’t remember. Anyway, the gist is that your company name is something generic, like April Fermite — exactly because of the jam you’ve gotten into with Naturally Bamboo. The solution she suggests is to migrate gradually. Now you’re ‘Naturally Bamboo’; tomorrow you are ‘Naturally Bamboo by April Fermite’; next year you are ‘April Fermite’ and you have a Naturally Bamboo line and also a Naturally Hemp line or whatever. Then if you decide to go into... oh, shredded tires for road resurfacing you can still be April Fermite with a ‘Thoughtfully Shredded Tires’ product. Kathleen has had a couple of posts about names, or maybe a post and a book chapter, I don’t remember. Anyway, the gist is that your company name is something generic, like April Fermite — exactly because of the jam you’ve gotten into with Naturally Bamboo. The solution she suggests is to migrate gradually. Now you’re ‘Naturally Bamboo’; tomorrow you are ‘Naturally Bamboo by April Fermite’; next year you are ‘April Fermite’ and you have a Naturally Bamboo line and also a Naturally Hemp line or whatever. Then if you decide to go into… oh, shredded tires for road resurfacing you can still be April Fermite with a ‘Thoughtfully Shredded Tires’ product.

]]> By: Andrea http://www.fashion-incubator.com/archive/global_eco_show_review_naturally_bamboo/comment-page-1/#comment-9625 Andrea Tue, 26 Feb 2008 21:59:32 +0000 http://www.fashion-incubator.com/2008/02/global_eco_show_review_naturally_bamboo/#comment-9625 April: Fantastis post! Thanks for being so candid. As for your name, usually there is one of two ways you can go: Rename, or make a big deal about the fact that you are expanding your offerings. I ran into this with Hempsown when she started carrying organic cotton and other sustainable products that had nothing to do with hemp...that's how we came up with "eco-boutique" as a tag line...and it worked. Mostly you want to let your customers know that you are still committed to the same principles that you started with. If you put out a press release saying as much wouldn't hurt either. By doing that you go on record with your message...as well as stating it on your website and any printed materials you may have going out. If you rename your company, all the brand recognition you've built will go out the window and in my opinion it's not worth it just to change the materials you use. Conversely, if you were to completely change the bent of your company, it would confuse people dedicated to your brand as it is now...and then renaming would certainly be appropriate. Thanks again for the post! April:

Fantastis post! Thanks for being so candid. As for your name, usually there is one of two ways you can go: Rename, or make a big deal about the fact that you are expanding your offerings. I ran into this with Hempsown when she started carrying organic cotton and other sustainable products that had nothing to do with hemp…that’s how we came up with “eco-boutique” as a tag line…and it worked. Mostly you want to let your customers know that you are still committed to the same principles that you started with. If you put out a press release saying as much wouldn’t hurt either. By doing that you go on record with your message…as well as stating it on your website and any printed materials you may have going out. If you rename your company, all the brand recognition you’ve built will go out the window and in my opinion it’s not worth it just to change the materials you use. Conversely, if you were to completely change the bent of your company, it would confuse people dedicated to your brand as it is now…and then renaming would certainly be appropriate.

Thanks again for the post!

]]> By: /anne... http://www.fashion-incubator.com/archive/global_eco_show_review_naturally_bamboo/comment-page-1/#comment-9624 /anne... Tue, 26 Feb 2008 01:49:59 +0000 http://www.fashion-incubator.com/2008/02/global_eco_show_review_naturally_bamboo/#comment-9624 I think you're going in the right direction; it's hard to justify paying the far higher price of a boxy organic tee shirt, but stylish clothing that fits, flatters AND is kind to the environment - that gets my $. Several Australian companies are going that way, notably Gorman: <a href="http://blogs.news.com.au/news/entertainment/beautyaddict/index.php/news/comments/organic_the_fashion_of_the_future" rel="nofollow">http://blogs.news.com.au/news/entertainment/beautyaddict/index.php/news/comments/organic_the_fashion_of_the_future</a> <a href="http://www.gorman.ws/site/index.aspx#/gorman/collections/organic-01/" rel="nofollow">http://www.gorman.ws/site/index.aspx#/gorman/collections/organic-01/</a> I think the knitwear is about $50-$60 each. For your motto, how about Smart, Sustainable, Stylish? And yes, I'd expect Naturally Bamboo to sell only bamboo products. It would confuse me. I think you’re going in the right direction; it’s hard to justify paying the far higher price of a boxy organic tee shirt, but stylish clothing that fits, flatters AND is kind to the environment – that gets my $.

Several Australian companies are going that way, notably Gorman:

http://blogs.news.com.au/news/entertainment/beautyaddict/index.php/news/comments/organic_the_fashion_of_the_future
http://www.gorman.ws/site/index.aspx#/gorman/collections/organic-01/

I think the knitwear is about $50-$60 each.

For your motto, how about Smart, Sustainable, Stylish?

And yes, I’d expect Naturally Bamboo to sell only bamboo products. It would confuse me.

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