If your sales aren’t as good as your product
I see a lot of products that need a bit of polish. Great products but the execution is not as good as the idea -and they could be. Easily. Some affects are downright heart wrenching. On any number of sites, people have posted photos of products and all 10, 50 or 100 comments will say how great it is but nobody notices mentions the item could be perfectly professional with the addition of a bit of fusible, top stitching or a spot of strategic pressing. Worse, the party involved is usually frustrated they’re not making headway and think they need a sure-fire sales strategy or sales reps to bring it in but in most cases, that’s cart before the horse.
So that’s what I want to do in this new series. I want volunteers to submit their projects for review. It will be kind, not the sort of meanness or cattiness you see on Project Runway, no critiquing someone’s taste or style. You can remain anonymous. I would say that preference will be given to parties willing to remake the item with the suggested corrections but nobody has taken me up on the offer when I’ve made it before so it’s silly that I throw in the caveat but I will anyway.
I need volunteers. Email me photos of product shots if you’re interested. I’m especially interested in people who think their products are great or nearly perfect already. Most of the people I’m thinking of have a lot of experience or education, maybe that’s why they don’t ask? Alternatively, if I don’t get any volunteers, I would like some advice as to what I should say to people who are seeking sales advice when their products are not ready for the marketplace.
The rest of you, help me name this series! I dug up some synonyms for product enhancements if that will help: tweak, polish, refine, sharpen, cultivate, finesse, finish, and refine. Thanks everybody.