Your challenge: watch this video and figure out however many ways you could think of to streamline production of these iPad cases made by DODOcase. It is neat to watch practiced people doing their jobs so smooth and neatly. That’s evidence of the muscle memory of experienced craftsmen at work.
The video was a companion to this blog post; the video at the top of the page is a song and dance about why the sponsor (an online software product called Shopify) is dandy. I’m not suggesting the product isn’t great (I would love your opinion if you’ve used it), I only mention it so you can skip that video for the one I linked to in the first line. Then scroll down and read the feedback from the various manufacturer contestants who participated in the project. When each (respectively) were asked about their “Key manufacturing and marketing lessons learned”, responses mostly focused on marketing rather than manufacturing. Pity.
Several parties were profiled; most telling was the story of the tee shirt line that got buried in the stage of fulfillment and payment processing. While it’s possible the example was used to solidify the sponsor’s selling point, I know this is very often true. Your snags are nearly always something you don’t expect. There’s a reason why Miracle ragged about proper product identification (pt.2) as the first step to smooth fulfillment (pt.2).
I didn’t mean to get off track. Your challenge is to watch this video and figure out however many ways you could think of to streamline production of these iPad cases without compromising product quality or features. Winner gets a gold star!
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