I wanted to clarify something. That testimonial read “fashion-incubator”, not me exactly . As it happens, they pulled that quote from a PR person I interviewed on the blog. Now, I have no reason to doubt what she says, she’s a PR person who thinks it’s of value but it’s not anything I know anything about personally.

I have a quick question, I hope this the right place to post it. Yesterday I came across http://www.mastheads.org and saw your testimonial there. I just wanted to make sure that it’s in fact yours…Since if it is I’ll go right ahead and join it, because I know you’re the person to trust. Thank you very much once again!

We are set for a comeback of the middle market, she says. The public does not understand the prices of big brands anymore and there is room for ideas — companies will have to find ways to get desirable products to the market at a price people can relate to.

With a global view, Edelkoort mentions concerns of mutual interest

If we lose the ability to make fabrics locally, we will have the same Chinese fabrics every year, become powerless in the market and kill our own expertise. The silk industry is already dying in India, in favour of cheaper polyester imports. There is a challenge to bring back production to our own countries.

Still more on trends:

Military and religious style will escalate in the fashion industry. It’s about coming to terms with a constant threat. By absorbing our environment through what we wear we become ‘it’ and there is nothing to fear anymore. We are designing ourselves out of a situation, it’s a case of: if you can’t beat them, join them.

and

…These are all signs that we want to retreat into ourselves once again and treasure the mysteries of being, Edelkoort concludes. The trends indicate that we are finally addressing the issue of saving our planet.

oh fiddle. just read the whole thing