Our next candidate for the Refine My Line series is forum member Diana Colmenares. Diana’s story is interesting. She lives in Bogota Colombia but was originally born in Houston TX where her family was living while her father completed his MBA. In 2007, she started a line called Japi Monkis (Happy Monkeys) for the domestic market but then changed her label to Lilah Children to maximize opportunities for international sales, including US and Canadian markets.
If you see the sample photos of some of her products from her F/10 and SS/11 lines in my photo album, you’ll see that the line is well developed if not diverse. The construction of the knit sweater pieces are a particular strength. Good continuity in fabrications and colorways is evident. Separates merchandise well together with cross merchandising opportunities too. I realize we don’t typically discuss line continuity in RML (although I enjoy it) but since Diana isn’t anonymous, I can mention it if only in passing.
For the purposes of this review, we will analyze styles 4242 (grey) and 4263 (taupe). You are encouraged to leave your feedback as it relates to suitability of fabrication, pattern, fit and construction. As mentioned in an earlier entry, style comments are not something we will be discussing at this time until and unless the designer tells us differently. Tomorrow or Wednesday I’ll post my thoughts. Have fun!
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