Comments on: Sizing is a variety problem

By: Jessica

Jessica — Sat, 18 Sep 2010 16:50:42 +0000

When I was living in Japan I noticed that many adults wore ill-fitting shoes. It was not unusual to see a man or woman whose heel was hanging off the back of an undersized shoe. About the largest woman’s shoe sold in Japan would the equivalent of a size 7 in the US. As a tall woman, I didn’t even bother with shoe shopping. I was given a few pairs of shoes while I lived there. These were one-size-fits-all shoes designed to be worn with summer kimono, but they were far too tiny for my foot. Japan seems to expect homogeny in sizing, and even the newer architecture is not really built with contemporary heights in mind. Contrary to stereotype, there are some tall men and women in Japan. I knew some men that fell into the 6′3″ range, for example. However, my apartment had doorways that couldn’t accommodate a six-foot-tall person unless he stooped, and the building was newer construction.

By: Sonia Levesque

Sonia Levesque — Sat, 23 Aug 2008 19:30:57 +0000

I find this subject utterly important and interesting.

As a DE specialized in Plus Sizes fashion for women, you can just imagine I think about the sizing and fitting issues daily. Only “made to measure” clothes can really respect one’s body, even more so when we understand that nobody puts on weight quite the same way… I can charge A LOT for my made to measure services. But find it so tiring to do on the long run.

So I’m starting to think “ready to wear” again. And puzzle right now at the design answers (and grading too!) that will cater to most… And in the end I come with only one answer; I can only satisfy so many women. I must choose a silhouette and style proportion and stick to it.

Frustrating scenario. Learning life experience, I tell you, letting go of your “let’s please EVERYONE” need.

By: Eddie

Eddie — Thu, 29 Nov 2007 06:21:07 +0000

I’m not at all surprised, either. Here in Japan, a lot of the stylish boutiques (called “select shops”) carry only “Free Size” clothing, which is a one size fits all. The customer is expected to accept that the genius of the designer comes in only one size and make do with what’s available. Others carry the equivalent of S, M, and L.

I think this generally works in Japan because, of course, people are more homogeneously sized, but also because the oversized, layered Mary Kate and Ashley Olsen boho homeless look continues to be popular. And people are more concerned with the cachet of a particular brand and its look rather than the actual fit. If you look closely at the men and women on the subway in Tokyo, you will see a lot of ill-fitting or just plain baggy clothes– European suits and American-cut shirts that aren’t quite filled out, paper bagged waists, too long jackets and skirts, etc.

I’m a small-boned American and am often embarrassed to find that I’m too petite to find stylish Japanese clothes in the fit I like. (I prefer classically tailored clothing.) Or, when my “size” is available, my healthy American-sized behind strains the seams. So sadly, only Japanese knits for me and the rest is all foreign brands…

What I was trying to say is that the Japanese might be more forgiving about the limits of up and coming designers, so you all should sell there.

By: diana

diana — Mon, 27 Aug 2007 21:13:33 +0000

very interesting!

By: Bunny M

Bunny M — Tue, 12 Sep 2006 21:05:26 +0000

Interesting stuff. I’m not at all surprised to learn that only 30% of Japanese people can find shoes that fit. This is because in Japan, most shoes come in Small, Medium or Large! I learned this when visiting a friend who lives in Tokyo – I bought some cute shoes, and when I showed them to her, she asked me what size they were. I turned them over and was stunned to see them marked (M)! Any time she travels out of the country she makes a point to buy shoes. (I’m guessing this also helps the sale of imported shoes there.)

Sizing is a vexing issue for my own little company (we are less than a year old, and so small that we still make everything ourselves, though we are starting to think about outsourcing at least some of the simpler steps before long. I’ve ordered your book and am eagerly awaiting its arrival – you have great info here.)

We currently make hats in two sizes, and some relatively simple garments in XS-XL. Right now we’re not planning to produce anything especially fitted, but that may eventually change. People keep suggesting we make our hats in kids sizes, which is a daunting idea considering how many different sizes that would surely entail.

I love your site, and am eagerly soaking up all the info I can. It’s very inspiring and I appreciate all the info you are putting out here. Thanks!

By: moss

moss — Wed, 23 Aug 2006 15:13:55 +0000

This reminds me of a book I heard about that talked about "Long tail" marketing... Where amazon, for example, sells not very many pieces of a huge variety of things. here is a Wired article about it. here is the book.