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	<title>Comments on: The myth of vanity sizing</title>
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	<description>How to start a clothing line or run the one you have, better.</description>
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		<title>By: Kathleen</title>
		<link>http://www.fashion-incubator.com/archive/the_myth_of_vanity_sizing/comment-page-1/#comment-20934</link>
		<dc:creator>Kathleen</dc:creator>
		<pubDate>Mon, 21 Dec 2009 13:53:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.fashion-incubator.com/2005/06/the_myth_of_vanity_sizing/#comment-20934</guid>
		<description>&lt;blockquote&gt;Are you saying that the use of scale is arcane and not useful today? I think you are saying that it meant something once and still does, but no one uses it. &lt;/blockquote&gt;
Forgive me for not re-reading this particular entry before responding but I&#039;ve rattled off on this topic quite a few times. Generally, I&#039;m saying both. Scale is arcane -which isn&#039;t the same thing as saying it&#039;s not useful today. I still use it occasionally. Particularly as it relates to &lt;a href=&quot;http://www.fashion-incubator.com/archive/grading-for-height-when-you-nothing-about-grading/&quot; rel=&quot;nofollow&quot;&gt;finding different length points&lt;/a&gt; for drafting. And yes, I&#039;m saying it meant something once but very few use it. They do in remote places. A variation of it is used in Asia in made to measure and I&#039;ve known Mexican tailors to use it, almost exclusively, amended with client measures as needed. My thinking is that people who learned to draft using the modern drafting methods (post 1968) do not use scale.

&lt;blockquote&gt;I have a &quot;mystery book&quot; (no front cover) from the 50s or 60s that has standard measurements for misses, misses petite, women, half-size, junior, junior petite.  It can be useful, except that most of the sizes represented are &quot;too small&quot; for today&#039;s &quot;average&quot; women.  But it is useful as a starting point.  I wish I knew the scale used to create that chart.&lt;/blockquote&gt;
If you can send me a scan of a few pages, I can likely tell you which book it is.</description>
		<content:encoded><![CDATA[<blockquote><p>Are you saying that the use of scale is arcane and not useful today? I think you are saying that it meant something once and still does, but no one uses it. </p></blockquote>
<p>Forgive me for not re-reading this particular entry before responding but I&#8217;ve rattled off on this topic quite a few times. Generally, I&#8217;m saying both. Scale is arcane -which isn&#8217;t the same thing as saying it&#8217;s not useful today. I still use it occasionally. Particularly as it relates to <a href="http://www.fashion-incubator.com/archive/grading-for-height-when-you-nothing-about-grading/" rel="nofollow">finding different length points</a> for drafting. And yes, I&#8217;m saying it meant something once but very few use it. They do in remote places. A variation of it is used in Asia in made to measure and I&#8217;ve known Mexican tailors to use it, almost exclusively, amended with client measures as needed. My thinking is that people who learned to draft using the modern drafting methods (post 1968) do not use scale.</p>
<blockquote><p>I have a &#8220;mystery book&#8221; (no front cover) from the 50s or 60s that has standard measurements for misses, misses petite, women, half-size, junior, junior petite.  It can be useful, except that most of the sizes represented are &#8220;too small&#8221; for today&#8217;s &#8220;average&#8221; women.  But it is useful as a starting point.  I wish I knew the scale used to create that chart.</p></blockquote>
<p>If you can send me a scan of a few pages, I can likely tell you which book it is.</p>
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		<title>By: Teresa</title>
		<link>http://www.fashion-incubator.com/archive/the_myth_of_vanity_sizing/comment-page-1/#comment-20928</link>
		<dc:creator>Teresa</dc:creator>
		<pubDate>Sun, 20 Dec 2009 14:08:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.fashion-incubator.com/2005/06/the_myth_of_vanity_sizing/#comment-20928</guid>
		<description>Are you saying that the use of scale is arcane and not useful today? I think you are saying that it meant something once and still does, but no one uses it.   I work in theater in costumes and we have found older books from the forties (Master Designer and English books by Mitchell)  with standardized measurement charts and instructions on applying scale pretty useful to produce garments very close to the actor/actress&#039;s size.  This is especially true for men&#039;s suits.  It is true that one needs to be able to make allowances for the different silhouettes and fit for different eras and one also needs to be willing to commit to learning the method of patterning,  but the sizes produced are very accurate.
But we are not producing for a mass market, we are more like the custom tailor, for whom those books were most likely written.
I have a &quot;mystery book&quot; (no front cover) from the 50s or 60s that has standard measurements for misses, misses petite, women, half-size, junior, junior petite.  It can be useful, except that most of the sizes represented are &quot;too small&quot; for today&#039;s &quot;average&quot; women.  But it is useful as a starting point.  I wish I knew the scale used to create that chart.  I suppose I could figure it out if I really wanted to.  I&#039;d rather just have an updated chart.</description>
		<content:encoded><![CDATA[<p>Are you saying that the use of scale is arcane and not useful today? I think you are saying that it meant something once and still does, but no one uses it.   I work in theater in costumes and we have found older books from the forties (Master Designer and English books by Mitchell)  with standardized measurement charts and instructions on applying scale pretty useful to produce garments very close to the actor/actress&#8217;s size.  This is especially true for men&#8217;s suits.  It is true that one needs to be able to make allowances for the different silhouettes and fit for different eras and one also needs to be willing to commit to learning the method of patterning,  but the sizes produced are very accurate.<br />
But we are not producing for a mass market, we are more like the custom tailor, for whom those books were most likely written.<br />
I have a &#8220;mystery book&#8221; (no front cover) from the 50s or 60s that has standard measurements for misses, misses petite, women, half-size, junior, junior petite.  It can be useful, except that most of the sizes represented are &#8220;too small&#8221; for today&#8217;s &#8220;average&#8221; women.  But it is useful as a starting point.  I wish I knew the scale used to create that chart.  I suppose I could figure it out if I really wanted to.  I&#8217;d rather just have an updated chart.</p>
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		<title>By: 2busy2sew</title>
		<link>http://www.fashion-incubator.com/archive/the_myth_of_vanity_sizing/comment-page-1/#comment-19849</link>
		<dc:creator>2busy2sew</dc:creator>
		<pubDate>Sun, 15 Nov 2009 23:43:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.fashion-incubator.com/2005/06/the_myth_of_vanity_sizing/#comment-19849</guid>
		<description>Vanity sizing, where a size 10 from Manufacturer A may or may not bear any semblance to a size 10 in a similar style from Manufacturer B, is only half of the two-pronged sizing issue in ready-to-wear.  The other issue, which, from my perspective as a consumer, is just as critical as that of vanity sizing is that of quality control in sizing, where six different garments in the same size and style from the same manufacturer fit six different ways.   As it is now, a size number in RTW just doesn&#039;t have any meaning at all to most consumers, and this is a primary source of dissatisfaction and disillusionment with ready-to-wear.   

I believe that vanity sizing is an issue of whose convenience is served.  As the essay explains, manufacturers tend to use these designations, whether alpha-based (XS-S-M-L-XL) or numeric-based (sizes 00 to 20 or larger) largely *for their own benefit only* --  a size M is the “average” size of their desired clientele, with larger and smaller sizes based on that size Medium average.  This may work very well for the manufacturers, but it really doesn’t give consumers -- the customers -- any useful information at all as to what size may fit their bodies. 

I think many consumers would agree that where we are dealing with specific numbers, i.e. sizes 00-20, it would make far more sense if a size number represented an objective and predictable set of measurements from manufacturer to manufacturer, much as they do in sewing patterns, and that from this, the S-M-L-XL sizes could be made to correlate with numeric sizes (i.e., an S would equate to numeric sizes 6-8, M to 10-12, L to 14-16, and so on both up and down in size).  

What I am trying to say here is that it would be far less frustrating for consumers if a blouse from Manufacturer A in a size 10 was at least close to the same size as a similarly-styled blouse from Manufacturer B in the same size.  

The “companion problem” to this -- that of dirt-poor quality control *within* sizes, means that even within a specific brand, I have to try on each garment before I make a purchase.  I’ve had this problem for years with buying RTW pants, but I suspect others probably have the same issue with other garments as well.  

I recognize that styling and ease in a garment will affect how a given size fits, and that looser-fitting styles will fit a much broader range of shapes than will a closer-fitting style.  I understand that we will still need to use designations like “petites”, “womens” and “juniors” to represent different body types.  Since pants seem to be universally troublesome (I have chatted with salespeople in higher-end stores about the difficulty fitting pants, and many of them agree it really *is* a big issue for them and their customers), I believe all women’s pants should be *required* to be labeled with waist measurements and inseam lengths -- just like the men’s -- since in this way, we would have the ability to skip trying on those pants that will be either too loose or too tight in the waist, or too short or too long for the look we wish to achieve. 

I have read the essays on “The Myth of Vanity Sizing,” “Fit and Sizing Entropy,” and “Sizing Evolution,” and understand that sizing changes and evolves as humans change.  My point is that sizing should not just represent a convenience for manufacturers -- it should convey objective information to consumers as well.  I believe great deal of frustration and dissatisfaction among consumers could be cleared up if sizes had uniform meaning across the board.  Yes, sizes can change over time, but when they do, *please* let the consumer know what the sizing criteria *are* in terms of objective, measurable information!</description>
		<content:encoded><![CDATA[<p>Vanity sizing, where a size 10 from Manufacturer A may or may not bear any semblance to a size 10 in a similar style from Manufacturer B, is only half of the two-pronged sizing issue in ready-to-wear.  The other issue, which, from my perspective as a consumer, is just as critical as that of vanity sizing is that of quality control in sizing, where six different garments in the same size and style from the same manufacturer fit six different ways.   As it is now, a size number in RTW just doesn&#8217;t have any meaning at all to most consumers, and this is a primary source of dissatisfaction and disillusionment with ready-to-wear.   </p>
<p>I believe that vanity sizing is an issue of whose convenience is served.  As the essay explains, manufacturers tend to use these designations, whether alpha-based (XS-S-M-L-XL) or numeric-based (sizes 00 to 20 or larger) largely *for their own benefit only* &#8212;  a size M is the “average” size of their desired clientele, with larger and smaller sizes based on that size Medium average.  This may work very well for the manufacturers, but it really doesn’t give consumers &#8212; the customers &#8212; any useful information at all as to what size may fit their bodies. </p>
<p>I think many consumers would agree that where we are dealing with specific numbers, i.e. sizes 00-20, it would make far more sense if a size number represented an objective and predictable set of measurements from manufacturer to manufacturer, much as they do in sewing patterns, and that from this, the S-M-L-XL sizes could be made to correlate with numeric sizes (i.e., an S would equate to numeric sizes 6-8, M to 10-12, L to 14-16, and so on both up and down in size).  </p>
<p>What I am trying to say here is that it would be far less frustrating for consumers if a blouse from Manufacturer A in a size 10 was at least close to the same size as a similarly-styled blouse from Manufacturer B in the same size.  </p>
<p>The “companion problem” to this &#8212; that of dirt-poor quality control *within* sizes, means that even within a specific brand, I have to try on each garment before I make a purchase.  I’ve had this problem for years with buying RTW pants, but I suspect others probably have the same issue with other garments as well.  </p>
<p>I recognize that styling and ease in a garment will affect how a given size fits, and that looser-fitting styles will fit a much broader range of shapes than will a closer-fitting style.  I understand that we will still need to use designations like “petites”, “womens” and “juniors” to represent different body types.  Since pants seem to be universally troublesome (I have chatted with salespeople in higher-end stores about the difficulty fitting pants, and many of them agree it really *is* a big issue for them and their customers), I believe all women’s pants should be *required* to be labeled with waist measurements and inseam lengths &#8212; just like the men’s &#8212; since in this way, we would have the ability to skip trying on those pants that will be either too loose or too tight in the waist, or too short or too long for the look we wish to achieve. </p>
<p>I have read the essays on “The Myth of Vanity Sizing,” “Fit and Sizing Entropy,” and “Sizing Evolution,” and understand that sizing changes and evolves as humans change.  My point is that sizing should not just represent a convenience for manufacturers &#8212; it should convey objective information to consumers as well.  I believe great deal of frustration and dissatisfaction among consumers could be cleared up if sizes had uniform meaning across the board.  Yes, sizes can change over time, but when they do, *please* let the consumer know what the sizing criteria *are* in terms of objective, measurable information!</p>
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		<title>By: 60 of 250 &#171; The Pretty Year</title>
		<link>http://www.fashion-incubator.com/archive/the_myth_of_vanity_sizing/comment-page-1/#comment-19408</link>
		<dc:creator>60 of 250 &#171; The Pretty Year</dc:creator>
		<pubDate>Thu, 05 Nov 2009 00:18:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.fashion-incubator.com/2005/06/the_myth_of_vanity_sizing/#comment-19408</guid>
		<description>[...] makes me think about something Deep Seam and others have said about sizing and price point. Namely, that contrary to the popular belief that presumes [...]</description>
		<content:encoded><![CDATA[<p>[...] makes me think about something Deep Seam and others have said about sizing and price point. Namely, that contrary to the popular belief that presumes [...]</p>
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		<title>By: LizPf</title>
		<link>http://www.fashion-incubator.com/archive/the_myth_of_vanity_sizing/comment-page-1/#comment-18157</link>
		<dc:creator>LizPf</dc:creator>
		<pubDate>Sun, 27 Sep 2009 03:14:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.fashion-incubator.com/2005/06/the_myth_of_vanity_sizing/#comment-18157</guid>
		<description>There&#039;s yet another sizing issue ... The Tummy.

I&#039;ve always had a curvy figure — not fat, but hourglass. In my younger days, i was a 37-24-37. I could not find clothing that fit me properly in the 1970s -- not the size, but the shape. Everything was too big in the waist. The standard waist-hip difference back then was 9&quot;

I&#039;m older now, and 2 pregnancies and 40 pounds later. My waist has thickened so my waist-hip difference is now only 9-10&quot;. But, along with the &quot;obesity sizing&quot;, the shape of clothing has changed, so the standard waist-hip difference is a lot less. I&#039;m still too X-shaped for off the rack clothing.

My 13 year old daughter, whose figure is much like mine was at her age, is having the same problem in her size 0-2 range that I&#039;m having in the 12-14 range. It&#039;s good that I&#039;m teaching her to sew!

--Liz</description>
		<content:encoded><![CDATA[<p>There&#8217;s yet another sizing issue &#8230; The Tummy.</p>
<p>I&#8217;ve always had a curvy figure — not fat, but hourglass. In my younger days, i was a 37-24-37. I could not find clothing that fit me properly in the 1970s &#8212; not the size, but the shape. Everything was too big in the waist. The standard waist-hip difference back then was 9&#8243;</p>
<p>I&#8217;m older now, and 2 pregnancies and 40 pounds later. My waist has thickened so my waist-hip difference is now only 9-10&#8243;. But, along with the &#8220;obesity sizing&#8221;, the shape of clothing has changed, so the standard waist-hip difference is a lot less. I&#8217;m still too X-shaped for off the rack clothing.</p>
<p>My 13 year old daughter, whose figure is much like mine was at her age, is having the same problem in her size 0-2 range that I&#8217;m having in the 12-14 range. It&#8217;s good that I&#8217;m teaching her to sew!</p>
<p>&#8211;Liz</p>
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		<title>By: Nan</title>
		<link>http://www.fashion-incubator.com/archive/the_myth_of_vanity_sizing/comment-page-1/#comment-17640</link>
		<dc:creator>Nan</dc:creator>
		<pubDate>Thu, 10 Sep 2009 17:38:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.fashion-incubator.com/2005/06/the_myth_of_vanity_sizing/#comment-17640</guid>
		<description>Hello. 

I&#039;m not sure if the blog is active because the last post I see was from July 9, 2009 and today is Sept. 10, 2009.  The basis for this blog interests me very much.

My personal situation is this:  I am a 57 year old woman.  I am a bit under 5&#039; 4&quot; and weigh about 94 pounds, fluctuating between 92-96 which is just enough to make some of my smallest pants feel a bit tighter but not too tight to wear.  These pants are from Dillard&#039;s and are Antonio Melani brand in a size 0.  It is the only size 0 I find that actually is consistently sized.

I have some health issues on top of just always having been a small framed person since childhood.
Over the past quarter century, my weight has fallen several times as low as 85 pounds (not anorexia) and I didn&#039;t expect to find women&#039;s clothing on the rack ready to wear, of course.  But in the times when my weight is stable at about 94 pounds, I don&#039;t *feel* like I am so &quot;skinny&quot; that I am alone on the planet.  But when I go shopping, it sure seems as though I am.

Even when I was pregnant with my children, the sales people would look at me and sort of laugh at my request for small maternity wear (back in the 70&#039;s and early 80&#039;s).  And to paraphrase, they said things such as, &quot;just buy the next size in regular clothes.  You don&#039;t need maternity clothes!&quot;  

It is so easy for people to say, &quot;why don&#039;t you just get your clothes custom made for you?&quot;  As much as I have fought the good fight wanting to believe that the problem was just a passing trend, I am sure that I have been wrong all this time.  I can&#039;t wait for manufacturers and retailers to decide they should carry smaller sized and regular length clothing.  Petite sizes are just a little bit too short in all lengths to give me a proper fit so I can&#039;t really make use of that ready-made sizing option.

I can sew but I am not a tailor.  Maybe I need to learn how to do what I need for myself because it just doesn&#039;t seem there is any other solution.  

Nan</description>
		<content:encoded><![CDATA[<p>Hello. </p>
<p>I&#8217;m not sure if the blog is active because the last post I see was from July 9, 2009 and today is Sept. 10, 2009.  The basis for this blog interests me very much.</p>
<p>My personal situation is this:  I am a 57 year old woman.  I am a bit under 5&#8242; 4&#8243; and weigh about 94 pounds, fluctuating between 92-96 which is just enough to make some of my smallest pants feel a bit tighter but not too tight to wear.  These pants are from Dillard&#8217;s and are Antonio Melani brand in a size 0.  It is the only size 0 I find that actually is consistently sized.</p>
<p>I have some health issues on top of just always having been a small framed person since childhood.<br />
Over the past quarter century, my weight has fallen several times as low as 85 pounds (not anorexia) and I didn&#8217;t expect to find women&#8217;s clothing on the rack ready to wear, of course.  But in the times when my weight is stable at about 94 pounds, I don&#8217;t *feel* like I am so &#8220;skinny&#8221; that I am alone on the planet.  But when I go shopping, it sure seems as though I am.</p>
<p>Even when I was pregnant with my children, the sales people would look at me and sort of laugh at my request for small maternity wear (back in the 70&#8217;s and early 80&#8217;s).  And to paraphrase, they said things such as, &#8220;just buy the next size in regular clothes.  You don&#8217;t need maternity clothes!&#8221;  </p>
<p>It is so easy for people to say, &#8220;why don&#8217;t you just get your clothes custom made for you?&#8221;  As much as I have fought the good fight wanting to believe that the problem was just a passing trend, I am sure that I have been wrong all this time.  I can&#8217;t wait for manufacturers and retailers to decide they should carry smaller sized and regular length clothing.  Petite sizes are just a little bit too short in all lengths to give me a proper fit so I can&#8217;t really make use of that ready-made sizing option.</p>
<p>I can sew but I am not a tailor.  Maybe I need to learn how to do what I need for myself because it just doesn&#8217;t seem there is any other solution.  </p>
<p>Nan</p>
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		<title>By: roni</title>
		<link>http://www.fashion-incubator.com/archive/the_myth_of_vanity_sizing/comment-page-1/#comment-15366</link>
		<dc:creator>roni</dc:creator>
		<pubDate>Thu, 09 Jul 2009 21:01:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.fashion-incubator.com/2005/06/the_myth_of_vanity_sizing/#comment-15366</guid>
		<description>with the emergence of all the big and tall stores; everyone trying to make amends with those who are not the normal desirable shape; the short girl has been lost. in today&#039;s society you would think that brands that embraced individuality would flourish but they&#039;ve sunken in the midst.

and as for the post before me; women not wearing their size because of their insecurity fears.. HUMPH!.. amen!</description>
		<content:encoded><![CDATA[<p>with the emergence of all the big and tall stores; everyone trying to make amends with those who are not the normal desirable shape; the short girl has been lost. in today&#8217;s society you would think that brands that embraced individuality would flourish but they&#8217;ve sunken in the midst.</p>
<p>and as for the post before me; women not wearing their size because of their insecurity fears.. HUMPH!.. amen!</p>
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		<title>By: tinag</title>
		<link>http://www.fashion-incubator.com/archive/the_myth_of_vanity_sizing/comment-page-1/#comment-14185</link>
		<dc:creator>tinag</dc:creator>
		<pubDate>Sat, 06 Jun 2009 18:08:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.fashion-incubator.com/2005/06/the_myth_of_vanity_sizing/#comment-14185</guid>
		<description>OK.  This has gotten out of control over the past several years, so I finally looked it up to see what was going on.  Of course, the people it most frustrates are those of us who used to wear a real size 2 in women&#039;s clothes and can now no longer even find clothes that fit in a store!  It&#039;s ridiculous!!!!  I mean it seriously p-s-es me off!!!  I am five feet tall and weigh around 100 pounds- just plain genetics.  So not only can I never find a proper length, which was always a problem,  but now I practically am required to shop in children&#039;s departments. Many companies don&#039;t even make clothing in this new bs 00 range, but stop at size 2, which is really a size 6.

Also just love now reading on clothing sites where they allow people to comment and women saying of size smalls that &quot;these run too small.&quot;  Then get your real size: MEDIUM.</description>
		<content:encoded><![CDATA[<p>OK.  This has gotten out of control over the past several years, so I finally looked it up to see what was going on.  Of course, the people it most frustrates are those of us who used to wear a real size 2 in women&#8217;s clothes and can now no longer even find clothes that fit in a store!  It&#8217;s ridiculous!!!!  I mean it seriously p-s-es me off!!!  I am five feet tall and weigh around 100 pounds- just plain genetics.  So not only can I never find a proper length, which was always a problem,  but now I practically am required to shop in children&#8217;s departments. Many companies don&#8217;t even make clothing in this new bs 00 range, but stop at size 2, which is really a size 6.</p>
<p>Also just love now reading on clothing sites where they allow people to comment and women saying of size smalls that &#8220;these run too small.&#8221;  Then get your real size: MEDIUM.</p>
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		<title>By: Beth Miller</title>
		<link>http://www.fashion-incubator.com/archive/the_myth_of_vanity_sizing/comment-page-1/#comment-344</link>
		<dc:creator>Beth Miller</dc:creator>
		<pubDate>Mon, 07 Jul 2008 02:22:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.fashion-incubator.com/2005/06/the_myth_of_vanity_sizing/#comment-344</guid>
		<description>Hear Hear!
Very well put, and bravo to you for tackling such a sensitive and complex issue.  I have worked in both costuming and fashion for the past 10 years with a keen interest in patterning, and consequently, fit.

I have also wrestled with my own issues with clothing, and over time have discovered which stores/brands/labels do and don&#039;t fit me.  Yes, it takes time, effort and a lot of trial and error to figure out that Old Navy pants never fit my body type (gap too much at the waist, too tight in the thighs, and too short), while everything at The Gap does fit, even length.  I&#039;ve saved myself a lot of frustration (and money) by investing the time to figure out what doesn&#039;t fit, and I don&#039;t go into those stores anymore.  I&#039;m not even tempted.  I&#039;ve also stopped complaining about vanity sizing after working for a large department store and coming to understand the differences in target market between brands.  Do the research, it&#039;s worth it!

If I see a style that I really like in a brand that doesn&#039;t fit me, I&#039;m also fortunate enough to figure out what I like about the style, adapt it to my body type and make my own pattern based on it at home.  I may like some styles at Forever 21 (don&#039;t shoot me), but I am certainly *not* their target market, and that&#039;s OK.

On the professional end, I don&#039;t like for my clients to see their measurements or what &quot;size&quot; I pattern them as, because &quot;size&quot; is the most irrelevant thing about clothing.  I only use measurements as a technical way to help me achieve good fit, not to brand them with a size.  Fit -vs- size is the most difficult distinction to make (and explain) even to professionals.

If I found a genie in a bottle, my wishes would be:
-World peace (a given)
-Global understanding of fit
-World peace
</description>
		<content:encoded><![CDATA[<p>Hear Hear!<br />
Very well put, and bravo to you for tackling such a sensitive and complex issue.  I have worked in both costuming and fashion for the past 10 years with a keen interest in patterning, and consequently, fit.</p>
<p>I have also wrestled with my own issues with clothing, and over time have discovered which stores/brands/labels do and don&#8217;t fit me.  Yes, it takes time, effort and a lot of trial and error to figure out that Old Navy pants never fit my body type (gap too much at the waist, too tight in the thighs, and too short), while everything at The Gap does fit, even length.  I&#8217;ve saved myself a lot of frustration (and money) by investing the time to figure out what doesn&#8217;t fit, and I don&#8217;t go into those stores anymore.  I&#8217;m not even tempted.  I&#8217;ve also stopped complaining about vanity sizing after working for a large department store and coming to understand the differences in target market between brands.  Do the research, it&#8217;s worth it!</p>
<p>If I see a style that I really like in a brand that doesn&#8217;t fit me, I&#8217;m also fortunate enough to figure out what I like about the style, adapt it to my body type and make my own pattern based on it at home.  I may like some styles at Forever 21 (don&#8217;t shoot me), but I am certainly *not* their target market, and that&#8217;s OK.</p>
<p>On the professional end, I don&#8217;t like for my clients to see their measurements or what &#8220;size&#8221; I pattern them as, because &#8220;size&#8221; is the most irrelevant thing about clothing.  I only use measurements as a technical way to help me achieve good fit, not to brand them with a size.  Fit -vs- size is the most difficult distinction to make (and explain) even to professionals.</p>
<p>If I found a genie in a bottle, my wishes would be:<br />
-World peace (a given)<br />
-Global understanding of fit<br />
-World peace</p>
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	<item>
		<title>By: Bonnie</title>
		<link>http://www.fashion-incubator.com/archive/the_myth_of_vanity_sizing/comment-page-1/#comment-343</link>
		<dc:creator>Bonnie</dc:creator>
		<pubDate>Mon, 10 Mar 2008 00:36:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.fashion-incubator.com/2005/06/the_myth_of_vanity_sizing/#comment-343</guid>
		<description>Again, whether or not the overall increase in the size of ALL clothes, or ALL brands is due to &#039;vanity sizing&#039;.. the truth is, everything is bigger. I have not gained a pound or an inch in the last 7 years, and have gone from fitting the smallest or 2nd smallest size at most stores at the mall, to being completely sized out of most stores at the mall. I am in my 20s now, and the only stores that carry tops that fit are ones that cater to teens. As for jeans, forget about it - Pac Sun is the ONLY brand that makes jeans my size (23 inch waist, 32 hip.. still too big in the thigh though, as theirs are 19 and mine are 18). When is this going to end? I am much thinner than &#039;average&#039; but I see plenty of women about who are my size. Where will we be shopping in another year? Juniors and kids sizes are 4&quot; too short in the leg for me.
</description>
		<content:encoded><![CDATA[<p>Again, whether or not the overall increase in the size of ALL clothes, or ALL brands is due to &#8216;vanity sizing&#8217;.. the truth is, everything is bigger. I have not gained a pound or an inch in the last 7 years, and have gone from fitting the smallest or 2nd smallest size at most stores at the mall, to being completely sized out of most stores at the mall. I am in my 20s now, and the only stores that carry tops that fit are ones that cater to teens. As for jeans, forget about it &#8211; Pac Sun is the ONLY brand that makes jeans my size (23 inch waist, 32 hip.. still too big in the thigh though, as theirs are 19 and mine are 18). When is this going to end? I am much thinner than &#8216;average&#8217; but I see plenty of women about who are my size. Where will we be shopping in another year? Juniors and kids sizes are 4&#8243; too short in the leg for me.</p>
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