In response to my nagging requests, Rachel has written this entry for all of you; it appears on her site in its entirety. I have permission to paste it all here but her coding is more advanced than mine so it’ll take me longer to do that than I have time for right now (I’m on my way out of town). For now, you won’t mind visiting Rachel, will you? As you may recall, Rachel is a photostylist and fashion editor who assisted Mike with his twopart entry on photography. Rachel says she can write a second part to this if you will tell her what you want to know. For now, I’m off to LA. Zoe will be posting later (maybe tomorrow) and I’ll be adding the second part of Esther’s and Angela’s entry on CAD tomorrow as well.
——————- Tips for styling “flats”: clothes seen in magazine shopping pages
So you’ve got a new collection of clothing but now you need photos for your website? Or maybe you’re a working stylist and a friend has asked you to help arrange some clothes for a small product shoot. Either way, styling clothes on a flat surface is an easy and cheap way to showcase clothing, in a magazine or on a shop’s website, but there are a few tricks that you should be familiar with.
As I was looking at the photos of the trench and white blazer, I was anticipating the “don’t”.
Don’t photograph a white blazer on a white background, if you want anyone to be able to see it. How funny, that I actually thought the trench looked cooler- especially with the wrinkle enhancing lighting.
noel alvarez
January 19th, 2007
6:57 AM
I agree with Cathryn – I think the trench and blazer are completely different garment types- the trench looks great wrinkled and casual, while the blazer is crisp and tailored – so they really aren’t a good pair for comparison – like apples and oranges. Plus the white background is probably not the choice the stylist would have used for a real shoot – I am assuming that she just was illustrating the use of the wallboard that she talked about the photographer using and she threw it together quickly – maybe she’ll talk more about coordinating/flattering backgrounds in the next post.
Bonnie
February 1st, 2007
5:56 PM
Does anybody know how to take a photo of a garment or edit a photo so that it looks like someone is wearing it but can still see the label and inside of the back?
Hmmm…I would have loved to see this article but Rachel has changed her blog to invite only and there is no contact info displayed. Does anyone know how I could contact her to request access to the article?
kathleen
January 24th, 2010
7:02 AM
She doesn’t respond to email from me either. I’m guessing she’s just incredibly busy.
Often described as the garment industry “blue book”, the most highly rated book in the business is guaranteed to get you off to a solid start or your money back. Many service providers require you read this before they’ll work with you. Learn more »
5 Responses to “Tips for styling “flats””
Comments RSS feed
January 18th, 2007
4:36 PM
As I was looking at the photos of the trench and white blazer, I was anticipating the “don’t”.
Don’t photograph a white blazer on a white background, if you want anyone to be able to see it. How funny, that I actually thought the trench looked cooler- especially with the wrinkle enhancing lighting.
January 19th, 2007
6:57 AM
I agree with Cathryn – I think the trench and blazer are completely different garment types- the trench looks great wrinkled and casual, while the blazer is crisp and tailored – so they really aren’t a good pair for comparison – like apples and oranges. Plus the white background is probably not the choice the stylist would have used for a real shoot – I am assuming that she just was illustrating the use of the wallboard that she talked about the photographer using and she threw it together quickly – maybe she’ll talk more about coordinating/flattering backgrounds in the next post.
February 1st, 2007
5:56 PM
Does anybody know how to take a photo of a garment or edit a photo so that it looks like someone is wearing it but can still see the label and inside of the back?
January 24th, 2010
2:26 AM
Hmmm…I would have loved to see this article but Rachel has changed her blog to invite only and there is no contact info displayed. Does anyone know how I could contact her to request access to the article?
January 24th, 2010
7:02 AM
She doesn’t respond to email from me either. I’m guessing she’s just incredibly busy.