Comments on: Trade show review: Lingerie Americas Magic 8/2008 http://www.fashion-incubator.com/archive/trade_show_review_lingerie_americas_magic_82008/ How to start a clothing line or run the one you have, better. Wed, 07 Jan 2009 23:45:52 +0000 http://wordpress.org/?v=2.6.2 By: John Smith http://www.fashion-incubator.com/archive/trade_show_review_lingerie_americas_magic_82008/#comment-11031 John Smith Wed, 10 Sep 2008 23:01:41 +0000 http://www.fashion-incubator.com/2008/09/trade_show_review_lingerie_americas_magic_82008/#comment-11031 This is a test to see if Derek receives a follow up email. This is a test to see if Derek receives a follow up email.

]]> By: Derek Ashauer http://www.fashion-incubator.com/archive/trade_show_review_lingerie_americas_magic_82008/#comment-11030 Derek Ashauer Wed, 10 Sep 2008 23:01:08 +0000 http://www.fashion-incubator.com/2008/09/trade_show_review_lingerie_americas_magic_82008/#comment-11030 This is a test comment This is a test comment

]]> By: Natalie http://www.fashion-incubator.com/archive/trade_show_review_lingerie_americas_magic_82008/#comment-11029 Natalie Thu, 04 Sep 2008 18:04:39 +0000 http://www.fashion-incubator.com/2008/09/trade_show_review_lingerie_americas_magic_82008/#comment-11029 I also attend Magic for sourcing and just to look around. If anyone has more trade shows for sourcing and trend- please list them. I am finding the same manufacturers over and over at Magic and would love another good domestic show. I also attend Magic for sourcing and just to look around. If anyone has more trade shows for sourcing and trend- please list them. I am finding the same manufacturers over and over at Magic and would love another good domestic show.

]]> By: Bethany http://www.fashion-incubator.com/archive/trade_show_review_lingerie_americas_magic_82008/#comment-11028 Bethany Thu, 04 Sep 2008 14:44:55 +0000 http://www.fashion-incubator.com/2008/09/trade_show_review_lingerie_americas_magic_82008/#comment-11028 I am no expert in Magic having only been once, but frankly, that one time was enough. I went last year to check out the children's area and to source and I found both to be a dissapointment. I think Magic is WAY too big for it's own good. If I was a buyer I wouldn't even bother. I think Magic is now more like having a runway show- a lot of expense without a whole lot of payoff, especially for a DE. There are too many other trade shows with better prices and better buyers to exhibit at then Magic. I am no expert in Magic having only been once, but frankly, that one time was enough. I went last year to check out the children’s area and to source and I found both to be a dissapointment. I think Magic is WAY too big for it’s own good. If I was a buyer I wouldn’t even bother. I think Magic is now more like having a runway show- a lot of expense without a whole lot of payoff, especially for a DE. There are too many other trade shows with better prices and better buyers to exhibit at then Magic.

]]> By: Stephanie http://www.fashion-incubator.com/archive/trade_show_review_lingerie_americas_magic_82008/#comment-11027 Stephanie Wed, 03 Sep 2008 22:54:21 +0000 http://www.fashion-incubator.com/2008/09/trade_show_review_lingerie_americas_magic_82008/#comment-11027 I attended Magic as Sourcing. One of my friends owns a lingerie boutique and asked if I could swing by Lingerie Americas to see what the offerings were. I was shocked to see how small the Lingerie Americas section was, and even more surprised at how far removed it was from the rest of the show. My assumption was that Curve had snapped everyone up in the way that Magic E-Collection snapped up vendors from the ASAP ECO Show. The tactics used here sound spot on. I showed at a tiny trade show at CMC in June that happened concurrently with the Brighte Companies show. Consequently, no one came to our itsy-bitsy show in the penthouse and we had to band together with other vendors to put out refreshments and press materials to publicize our existence. Thankfully most of us made such a fuss that we were told we could get our booths partially covered in the future, though I'm sure we won't want to sell at that particular show again. I attended Magic as Sourcing. One of my friends owns a lingerie boutique and asked if I could swing by Lingerie Americas to see what the offerings were. I was shocked to see how small the Lingerie Americas section was, and even more surprised at how far removed it was from the rest of the show. My assumption was that Curve had snapped everyone up in the way that Magic E-Collection snapped up vendors from the ASAP ECO Show.

The tactics used here sound spot on. I showed at a tiny trade show at CMC in June that happened concurrently with the Brighte Companies show. Consequently, no one came to our itsy-bitsy show in the penthouse and we had to band together with other vendors to put out refreshments and press materials to publicize our existence. Thankfully most of us made such a fuss that we were told we could get our booths partially covered in the future, though I’m sure we won’t want to sell at that particular show again.

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