Wanamaker’s line is interesting. The same materials are used in different combinations and fabrication appears to be consistent. My concern would be for containing costs. I don’t know that the expense for processes is commensurate with the selling point. IOW: it may be ‘overworked’ in spite of how beautiful it may be. From a consumer perspective, I speculate it could be “too editorial”, meaning that the line might only appeal to fashionistas who don’t mind churning their wardrobe frequently. That market seems to volatile for me, so I’d play cautious and only put quick turn products in that channel (remember the sarong style dress w/ a neck torque pulled thru?).

Noni’s line has more of the qualities I would look for. The material (i.e. neoprene) is explored throughout the line, meaning all the skills needed for back-end processes (i.e. pattern, cutting, sewing) can be sourced, acquired, managed and contained. I can’t see the details as clearly as I would like; but, I presume (?) whatever elements are employed are standardized and then repeated across the line. The silhouette is similar to other brands (I’m thinking DaDa Dress, specifically), yet distinctive, so merchandising in a store should be relatively straight-forward. And, to the consumer, the use of neoprene is a novel idea, so (I’m speculating) there could be interest from that dimension.