Comments on: What are Look Books?

By: Lara

Lara — Mon, 08 Nov 2010 20:08:43 +0000

Is it ever possible to have a look book that is just drawings and not actualy samples?? If so when and what are these usually used for?

By: suzywon

suzywon — Wed, 20 Oct 2010 16:43:17 +0000

I’ve been hearing more and more about virtual lookbooks. Does anyone know how to create one? Or does that just mean a pdf doc that you forward? Is there a service that provides templates, etc.? Thanks!

By: Harper

Harper — Sun, 29 Aug 2010 15:03:14 +0000

I have a 3 Ring Look Book for my Bridesmaid/Destination Bridal Line with photos of models in the pieces (that I can’t afford to have standing in my show booth for 3 days), very finished sketches, and the Label Graphics on the outside. I think its crucial to communicate the theme of the line and when someone buys samples of my line for their Bridal Shop they get a book tweaked twards Customers to help them sell! They get Line Sheets and all the Wholesale stuff to take with them hopefully after they place a Sample Order…..

Walking a show before you plunk down large $$$ is crucial! See what’s there in terms of competition or realize what’s missing, it made me do Flowergirls overnight! What booths are empty and who’s hopping and try to figure out why. See how the Successful are presenting themselves, and now the Nots are missing the point. Overhear Buyer conversations to see what interests them or hell, just introduce yourself and pull out your Look Book! I sold my line early that way out of my tote bag over in the lounge area! Work it Girl!

By: Yolanda Jasso

Yolanda Jasso — Wed, 19 May 2010 18:36:57 +0000

Hi NadineBean,
I’m am a graphic design student and interested in learning more about Look Books. Would you share some of your research with me.

Thanks

By: The Walrus » Canada’s Best Magazine

The Walrus » Canada’s Best Magazine — Wed, 21 Apr 2010 19:20:08 +0000

[...] a lot of Stuff, and, at some point on Tuesday, I decide to avail myself of all of it. Every look book, every sample packet of Beauty SoClean Cosmetic Sanitizer Wipes, every offer to flatiron my hair [...]

By: NadineBean

NadineBean — Thu, 08 Apr 2010 02:04:10 +0000

If you had the opportunity to have a designer and photographer create a professional “look book” for you would you pay for someone else to do this? Suppose you could submit your ideas and photos and let a designer put it together for you?

I am writing a business proposal for a class in college and have noticed the need for designers to have “Look Books” for their presentations. Many do not even know what it is or what format to do it in. It is the visual manifesto of your design. I do beleive it is a great marketing device. Plus if you get a copy of it on file (pdf or jpg) you can submit it to facebook business accounts which have shown to effectively drive up revenu in many retail markets. Check the statistics and see!

What do you think?
Would you pay (provided it is not too expensive) to have your “look book” created by a designer?

By: pk

pk — Fri, 19 Feb 2010 20:20:57 +0000

Hello,

I have a swimwear/resort collection that is ready and been shot on models professionally. Hence, I’m ready to create my lookbook. I’m aslo considering participating in the tradeshows for swimwear 2011 that start in July 2010. Should my lookbook say spring/summer 2010/2011 or only spring/summer 2011. (since I’m ready to sell asap)

Thanks.

By: LindA

LindA — Fri, 15 Jan 2010 18:52:53 +0000

VERY helpful! thank you everyone!

By: Noro

Noro — Thu, 17 Dec 2009 02:01:40 +0000

I’m making a look book for my designer and can’t help myself to stop thinking about making an impact.
After all it is simply aimed at buyers to show them how the garments look when worn, creative presentation (abstractive, artistic..etc) IS NOT THE BIG ISSUE.

But as a fashion illustration student who likes to see funky and abstract images in magazine, it would be nice to present garments with a bit of creative touch. Meaning that i personally find it boring looking at a collection in look book with the model in similar poses. How images are presented should be taken in account, in my opinion.

For people like Bambi, there isn’t a standard format and shouldn’t be, for look book, as long as it contains enough information of the garments. In point of view as a creator, people should create look book in their own taste.
Your creative input in it’s representation might take a part to attract customers, because once garments are made I don’t think it’s only one person’s job but everyone who were involved in post production’s job as a team.

Every effort counts.
Even running a business can be considered as work of art

By: Tish

Tish — Thu, 05 Nov 2009 03:43:19 +0000

This blog contains a wealth of information that is EXTREMELY helpful. Thanks so much.