Comments on: What are Look Books?

By: pk

pk — Fri, 19 Feb 2010 20:20:57 +0000

Hello,

I have a swimwear/resort collection that is ready and been shot on models professionally. Hence, I’m ready to create my lookbook. I’m aslo considering participating in the tradeshows for swimwear 2011 that start in July 2010. Should my lookbook say spring/summer 2010/2011 or only spring/summer 2011. (since I’m ready to sell asap)

Thanks.

By: LindA

LindA — Fri, 15 Jan 2010 18:52:53 +0000

VERY helpful! thank you everyone!

By: Noro

Noro — Thu, 17 Dec 2009 02:01:40 +0000

I’m making a look book for my designer and can’t help myself to stop thinking about making an impact.
After all it is simply aimed at buyers to show them how the garments look when worn, creative presentation (abstractive, artistic..etc) IS NOT THE BIG ISSUE.

But as a fashion illustration student who likes to see funky and abstract images in magazine, it would be nice to present garments with a bit of creative touch. Meaning that i personally find it boring looking at a collection in look book with the model in similar poses. How images are presented should be taken in account, in my opinion.

For people like Bambi, there isn’t a standard format and shouldn’t be, for look book, as long as it contains enough information of the garments. In point of view as a creator, people should create look book in their own taste.
Your creative input in it’s representation might take a part to attract customers, because once garments are made I don’t think it’s only one person’s job but everyone who were involved in post production’s job as a team.

Every effort counts.
Even running a business can be considered as work of art

By: Tish

Tish — Thu, 05 Nov 2009 03:43:19 +0000

This blog contains a wealth of information that is EXTREMELY helpful. Thanks so much.

By: Bambi

Bambi — Wed, 16 Sep 2009 10:09:49 +0000

I am currently creating a look book for my university project and was just wondering whether all the photos needed to be in the same format, for example if i choose black and white images should they all be black and white or can some be in colour? what do you think would look better?
thanks

By: Jenster

Jenster — Sun, 06 Sep 2009 05:02:42 +0000

I really appreciate this Blog it is exactly what I was looking for with reguard to Look books.
Bestype can you email me a pricing list?

By: Bestype

Bestype — Fri, 06 Feb 2009 22:31:26 +0000

My company works with many start-up designers as well as established companies to print their look books. With digital printing, it’s cost effective to print as few as 50 books, although $/book comes down the more you print.

Look books range in size, shape, paper stock, type of binding, etc. A typical configuration is a 6w x 8h” size, 20-56 pages, saddle-stitch binding (stapled in the middle and folded). On the cover is the logo, the season of the collection, and maybe a cover photo. Layout on the inside usually contains one look per page with number and name/description of the look. Contact info is listed on the back cover complete with press and sales contacts. You can contact me for pricing.

By: Josephine McGowan

Josephine McGowan — Fri, 16 Jan 2009 20:43:31 +0000

Hey, guys. Thank you so much for the information. I am a model, and recently got a job for look book, and was wondering what that was. This helped so much! Thanks, again!

By: Michelle Frost

Michelle Frost — Mon, 22 Sep 2008 16:06:03 +0000

Hi all. My father recently launched his own business online manufacturing and selling high quality lingerie. I am exploring potential business opportunities on his behalf and contacted an up-market department store asking if we could send them some company and product information and was asked to send them a ‘look book’. Not having worked in the fashion industry myself (my father was in the trade for 25 years and took a break before returning) I had not heard of look books so googled the term and was brought to this site which I have found most informative – thank you. I am fairly artistic and excited about designing a look book for the business. If anyone can offer further advice or input in presenting look books that would be much appreciated.

By: Earth Rowe

Earth Rowe — Wed, 25 Jun 2008 17:41:20 +0000

Hi I am a jewelry designer and wanted to know more about look books and how they should be presented to a buyer. I really do appreciate any info provided. take care of yourself. This has been very informative.