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July 21, 2006
Information addicts
Are you an information addict, info junkie or infovore? Referring to an article published in last month's American Scientist (sub required), Mindhacks mentions the reason some people may become info-junkies is related to brain chemistry. In a summary released yesterday, neuroscientist Irving Biederman proposes that the moment of epiphany causes a release of endorphins in the brain, meaning that one's 'thirst for knowledge' may be closer to an opium craving. It would seem that the term 'junkie is more appropriate than we'd realized.
Related: Neuromarketing to the Infovore
Posted by Kathleen Fasanella at July 21, 2006 11:31 AM | Email to a friend
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» Infovore from ENTWINEMENTS
I knew I was one, didn't know why or the name. Learned it here, while trying to get smarter about running my business. I hope to help you with your fixes now and then.... [Read More]
Tracked on July 22, 2006 7:59 PM
» Leadership and implementing change from Fashion-Incubator
A couple of weeks ago, I'd cited recent research that information junkies were literally getting an adrenaline fix from learning. In an article entitled The Neuroscience of Leadership from strategy+business magazine (via Neuromarketing blog), it is app... [Read More]
Tracked on August 22, 2006 11:43 AM
Comments
Thanks for the fix! I've learned a new word, infovore, and concept, kaizen, from you. Looking forward to more.
Posted by: Karren at July 22, 2006 7:51 PM
Ooh la love. That's really interesting (I clicked through to the fuller blog).
And blogged about you: blog.thisnext.com
Posted by: KRiSTOPHER DUKES at July 24, 2006 5:32 PM
